… flock together as the old expression states, but in Africa, expansion of the chicken industry is on the rise in parallel with the fast growing African population and business growth. Anne Thomson highlights factors underpinning developments of poultry production with examples from the African continent.
A BACKDROP
Diversification is key in the 21st century business development … with the global village reality ‘shrinking’ the planet. Combined with ecological manifestations never recorded on a like scale that affect all from Cape to Cairo and combined with the African population density increase, expected to double from the current 780 million in the next 40 years, sound food production is vital to sustain populations, in Africa and elsewhere. That creates a first market possibility.
For producers of foodstuff s, amid a global slump, competition on the international stage is fierce; pressurized by rising transport costs and
therein, in Africa, restrictions to export, even within Africa. Lack of infrastructure and poor communication road-rail-port networks hamper
inter-country, intra-country and international trade, especially with perishables. This challenging environment makes for intrepid entrepreneurs and consequent new jobs … the backbone of any old world, new world and emerging markets’ economies. That is market possibility number two.
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